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Financial strategy and fundraising

Non- and social profit
Financial Strategy

Your organisation wants to make an impact. But impact needs a financial model that works. Not just a balanced budget, but a business model that supports your mission, a more resilient income mix and a fundraising strategy that goes beyond responding to individual funding calls.

Many non-profit and social-profit organisations face the same pressures: grant funding is becoming less certain, costs are rising, project funding comes with heavier reporting requirements, and new income does not materialise by itself.

Looking at the figures again is not enough. You need a strategy that clarifies what resources you need, where they could come from and how to secure them sustainably.

What will you gain?

  • A clear picture of your financial health: income mix, cost structure, cash flow, reserves and risks.
  • A rigorous assessment of your business model: what works, where tensions arise and where you are vulnerable.
  • A robust funding mix: grants, grant-making foundations, philanthropy, corporate partners, major donors, legacies, services and earned income.
  • A compelling case for support: a clear story that persuades funders, donors and partners.
  • Practical financial scenarios for growth, contraction, loss of grant income or new sources of income.
  • A practical funding and fundraising plan with priorities, actions, roles and follow-up.

When do you need this?

Your financial model no longer seems to work. You depend too heavily on a single source of grant funding. You submit many funding applications, but without a clear long-term strategy. You create impact, but struggle to turn it into a compelling case for funders. Or perhaps you want to develop new income streams but do not know which ones truly suit your organisation.

We help you regain clarity: where your income comes from today, where you are vulnerable, which funding channels align with your mission and what story will persuade funders.
 

“We can support you in three ways: we do it with you, we do it for you, or we help you do it yourself.

Jef Van den Bergh
S&L Netherlands

We do it with you

Facilitating the process

We work with your team to build a sound financial foundation. We do not start with the accounts alone. We connect your figures with your mission, strategy, impact, narrative, organisational capacity and fundraising.

We begin with one question: what kind of organisation do you want to make financially possible?

Then we examine the model needed to support it. What work does your mission require? What resources do you need? Which income streams support you today? Which are secure, uncertain or vulnerable? And which new sources of funding genuinely suit your organisation?

A business model that supports your impact

A business model is more than an income model. It is about how your organisation secures, deploys and accounts for the resources needed to fulfil its mission.

Together, we explore:

  • the impact you want to achieve;
  • the work required to achieve it;
  • the resources that work requires;
  • the income streams currently supporting your organisation;
  • the income streams that leave you vulnerable;
  • the costs that are strategically essential;
  • the choices needed to strengthen your financial resilience.

Together, we build a business model that fits who you are and the context in which you work.

Strengthen your fundraising strategically

Many organisations turn to fundraising when a shortfall looms, a funding call opens or a grant comes to an end. That is understandable, but seldom sustainable.

We help you approach fundraising more systematically and strategically.

Together, we clarify:

  • exactly what you want to fund;
  • why it is socially urgent;
  • what impact you can demonstrate or credibly claim;
  • which funders, grant-making foundations, donors or companies are a good fit;
  • what story will persuade them;
  • which channels to prioritise;
  • which internal roles, routines and follow-up you need.

We take a broad view of fundraising: public funding, grant-making foundations, philanthropy, major donors, individual giving, companies, corporate foundations, legacies, campaigns, services and earned income.

We are not simply looking for ‘more money’. We look for income that aligns with your mission, your organisation and your credibility.

Strengthen your financial management

A stronger financial model also requires better financial management. You need more than an annual budget. You need tools that help you see what is happening early enough to act.

We help you strengthen your financial management when grants end, costs rise, your organisation grows or contracts, a merger or restructuring takes place, reserves come under pressure, or you want to depend less on a single income source.

We turn strategic choices into practical tools: a multi-year budget, cash-flow forecast, reserves policy, management reports, scenarios and indicators.

This connects your mission, strategy, operations and figures.

We do it for you

Analysis and delivery

You save time. We do the groundwork. You make the decisions.

Sometimes what you need most is analysis, scenarios, prospect research or a practical financial tool. We take that work off your hands, helping you make faster, better-informed decisions.

Financial scan

We provide a clear assessment of your financial position. We examine your income, costs, cash flow, reserves, dependencies, risks and reporting.

We identify where your organisation is financially strong and where it is vulnerable. The aim is not simply to point out problems, but to show which choices could give you more room to act.

You receive a clear report with conclusions and recommendations, ready to use with your executive team, wider team, board or funders.

Funding scan and channel analysis

Not every source of funding suits every organisation. A grant-making foundation assesses opportunities differently from a public authority. A company makes decisions differently from a major donor. And an individual donor needs a different case from a European funding body.

We investigate which sources of income are relevant and realistic for your organisation or sector.

These may include:

  • grants and project funding;
  • European funding;
  • grant-making foundations;
  • philanthropy and major donors;
  • individual giving;
  • companies and corporate foundations;
  • legacies;
  • membership fees;
  • services and trading income;
  • sponsorship;
  • other earned income.

We do not simply ask where the money is. We look for the points where your mission, audiences, impact and story align with a funder’s priorities.

Fundraising strategy and prospecting list

We can also develop your fundraising approach in practical detail.

We work on your case for support, prospect list, priority channels, approach for each channel, meeting preparation, fundraising calendar, roles and follow-up.

This may range from an initial strategic exploration to a practical plan your organisation can put straight into action.

Fundraising becomes an organised process, not a disconnected series of activities.

Financial scenarios and multi-year forecasts

In uncertain times, one budget is not enough. You need scenarios.

We develop financial scenarios for growth, contraction, loss of grant income, new sources of income, workforce growth, restructuring or merger.

This helps you see:

  • when financial problems may arise;
  • how much income you need;
  • which costs are strategically important or vulnerable;
  • which choices create room to act;
  • what fundraising target is realistic.

Scenarios do not remove uncertainty. They make it manageable.

You do it yourself

Coaching

If you want to stay in the driving seat, we support you with coaching, training and practical tools.

We coach directors, co-ordinators, finance leads and fundraisers as they develop a business model, funding mix, financial plan or fundraising strategy.

You retain ownership of the process. We bring structure, expertise and critical questions.

Our work might focus on your budget, reserves, cash flow, case for support, prospect list, board discussion, funding plan or financial scenarios.

Financial management and fundraising training

Our courses help non-profit and social-profit organisations manage their finances more effectively and raise funds more strategically.

We cover income mix, cost structure, cash flow, reserves, financial scenarios, business models, funding channels and case-for-support development.

The aim is for your executive team, board, finance colleagues and fundraisers to develop a shared language around money, strategy and impact.

Keynotes and inspiration sessions

We also deliver keynotes and inspiration sessions on financial strategy, fundraising, business models and financial independence.

No dry presentation of figures. Instead, we tell a clear story about how resources make your mission possible, why financial dependence creates vulnerability and how organisations can build greater room to act.

Our approach

We do not start with a spreadsheet. We start with your mission, your impact and the organisation you want to build and sustain.

We then map your figures, income, risks and opportunities. At the same time, we examine your fundraising potential: who might fund your mission, why would they do so, and what evidence and story would persuade them?

We combine financial rigour with a deep understanding of the non-profit sector, fundraising and strategy. Money is never just money. It shapes choices, dependencies, credibility, organisational strength and your future.

You do not receive a standard model. You receive a financial foundation built around your organisation.

Want to know more or schedule a meeting? Have a question?

Don't hesitate and let us know.

Want to know more or schedule a meeting? Have a question?

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