26/11/2024
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Door 

Not every balance is the right one

Why ‘a 0 at the bottom line’ is not always the solution. As organizations, we often strive for order, including financially. During budgeting time, that means focusing on a balanced budget – a ‘0’ at the bottom line. But is that really always the best strategy? The danger lies in only being satisfied when there is a ‘0’, while the story and structure behind those figures are much more important.
Stijn Demuynck
Aligning mission and strategy with finance
Fine-tuning processes
Interim and change management
Stel gerust je vraag
Stijn Demuynck
Aligning mission and strategy with finance
Fine-tuning processes
Interim and change management
Stel gerust je vraag

Focus on the right costs and income

A balanced budget says nothing about the quality of your costs or income. Ask yourself:

  • Are the costs we incur the right costs? Are they linked to activities that align with our mission? Are the figures also accurate, and are we being honest enough about this?
     

  • Coverage by the right income: Is our income stable, appropriate for our organization, and sufficient to secure the future?

Changes in the composition of costs and income often say more than the final balance. Think of a sudden increase in rigid costs such as wage costs, or a drop in your gross margin due to higher purchasing costs. These are signals that go beyond the ‘0’ in your budget. Finally, also ask yourself whether the budget as it stands is actually feasible. Is the reasoning behind the figures correct, and do you have the right people, resources, and time?

Don’t overestimate your income

It may be tempting to overestimate income in the hope of presenting a balanced budget, but that is a dangerous game. If you do not estimate your income realistically, you will spend the year playing catch-up. Moreover, you will be carrying unnecessary costs that you would have been better off not incurring. Honesty and realism are crucial to avoid financial setbacks and unhealthy cost structures.

Liquidity and structural subsidies: the false sense of security

Some income and costs require extra attention:

  • Liquidity management: Structural subsidies may seem stable, but they are less fixed than you would like. Often, you have to spend what you promised, which makes your budget less flexible. Can you properly absorb those expenses and any settlements?
     

  • Investments: These do not appear directly in your operating budget, but depreciation does. Make sure you have enough room to continue investing and innovating.

Is your income truly appropriate?

A balanced budget may look good, but if you have to generate income that does not fit your organization, you are on the wrong track. Think, for example, of funding sources that put pressure on your mission or create a large administrative burden without structural stability.

Tips for a healthy budget

  1. Ensure the right balance: Align income and costs with each other and take their nature and coverage into account.
     
  2. Think long term: Build a budget with a horizon of 3 to 5 years and link it to a consistent reserve structure.
     
  3. Be realistic and honest: Do not overestimate income, so that you do not create unhealthy cost structures.
     
  4. Profitability is essential: Without a healthy financial foundation, it becomes difficult to fulfill your mission.
     

A budget is not about reaching a ‘0’, but about the sustainability of your choices. The right costs, covered by stable and appropriate income, make an organization resilient. Do not be blinded by the pursuit of balance; invest in realism, flexibility, and long-term thinking. Because ultimately, it is about impact – not just the figures.

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